Business Model Generation

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Hx1gdjzlqa2lb0ipuq3s  Curated by  Justin Mast

As designers, we have to start understanding business models. Whether it’s our own model, a client’s, or a business we’re creating, being able to think at this level is now as important as understanding structure and space. This book is great because it breaks down a business structure visually, making iteration and innovation more fluid. This also makes it more accessible. Plus, they’ve pioneered the business model canvas—sort of a floor plan for businesses—that’s becoming a widely understood visual language.

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