HOW TO

OPTIMIZE YOUR INDESIGN PORTFOLIO

We’ve all been there – it’s the 11th hour before your final work submission, the InDesign file is bloated, files are missing links, and it’s a total mess. Let’s get started off on the right foot – Aidan Ackerman is here to show how it’s done! Learn all the critical pinch-points of the InDesign workflow (and how to make the smallest file size possible!) by watching the full video, or jump to specific topics via the timestamps listed below. A perfect HOW TO companion for starting that portfolio upgrade you’ve been telling yourself to make time for…

TIMESTAMP & TOPICS

01:00 IMAGE RESOLUTION (DPI vs. PPI)

– 72 dpi for screen, 300 dpi printing
– never make a small image bigger!

03:31 IMAGE RESOLUTION (RGB vs. CYMK)

– RGB is how screen creates images – more appropriate for screen
– CMYK is how printers use in

6:23 LAYOUT (Margins, Gutters, & Bleed)

– Binding type determines the ‘Gutter’
– Full bleed prints require trimming the edges of pages yourself

12:44 GET PRINT-READY (Appearance of Black)

– Printers use 100% black (black cartridge), OR rich black (%CMYK)
– 100% black in most crisp, one pass, great for text <18pt
- InDesign work is always 100% black, Photoshop is not.

22:20 GET PRINT-READY (Lineweights)

  • Critical to show off the quality of your drawings!
  • Export illustrator files as a PDF so that lineweights 'stick!'

28:15 GET PRINT-READY (Prepare to Export)

  • Different workflows for print-ready, web-ready, and 'Packaging'
  • Name your PDFs based on their intent (_PRINT, _WEB, _EMAIL etc.)

28:44 GET PRINT-READY (Preflight Check)

  • Link, Text, or Font errors are a drag

30:47 EXPORTING (Printable PDF)

  • Marks and bleeds are very helpful for cutting

34:16 EXPORTING (Digital PDF)

  • Similar, but we change to RGB for best viewing!
  • Change to facing pages for ideal viewing

35:46 OPTIMIZING (Reducing File Size)

  • Impress with tiny files and beautiful work!
  • multiple cleanup options (Reduce File Size, PDF Optimizer)
  • can reduce to screen resolution of 72 dpi for 50% original size

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