OPTIMIZE YOUR INDESIGN PORTFOLIO
We’ve all been there – it’s the 11th hour before your final work submission, the InDesign file is bloated, files are missing links, and it’s a total mess. Let’s get started off on the right foot – Aidan Ackerman is here to show how it’s done! Learn all the critical pinch-points of the InDesign workflow (and how to make the smallest file size possible!) by watching the full video, or jump to specific topics via the timestamps listed below. A perfect HOW TO companion for starting that portfolio upgrade you’ve been telling yourself to make time for…
TIMESTAMP & TOPICS
01:00 IMAGE RESOLUTION (DPI vs. PPI)
– 72 dpi for screen, 300 dpi printing
– never make a small image bigger!
03:31 IMAGE RESOLUTION (RGB vs. CYMK)
– RGB is how screen creates images – more appropriate for screen
– CMYK is how printers use in
6:23 LAYOUT (Margins, Gutters, & Bleed)
– Binding type determines the ‘Gutter’
– Full bleed prints require trimming the edges of pages yourself
12:44 GET PRINT-READY (Appearance of Black)
– Printers use 100% black (black cartridge), OR rich black (%CMYK)
– 100% black in most crisp, one pass, great for text <18pt
- InDesign work is always 100% black, Photoshop is not.
22:20 GET PRINT-READY (Lineweights)
- Critical to show off the quality of your drawings!
- Export illustrator files as a PDF so that lineweights 'stick!'
28:15 GET PRINT-READY (Prepare to Export)
- Different workflows for print-ready, web-ready, and 'Packaging'
- Name your PDFs based on their intent (_PRINT, _WEB, _EMAIL etc.)
28:44 GET PRINT-READY (Preflight Check)
- Link, Text, or Font errors are a drag
30:47 EXPORTING (Printable PDF)
- Marks and bleeds are very helpful for cutting
34:16 EXPORTING (Digital PDF)
- Similar, but we change to RGB for best viewing!
- Change to facing pages for ideal viewing
35:46 OPTIMIZING (Reducing File Size)
- Impress with tiny files and beautiful work!
- multiple cleanup options (Reduce File Size, PDF Optimizer)
- can reduce to screen resolution of 72 dpi for 50% original size